In the early 2000's, Geoff Tait was running his fashion forward golf apparel company Quagmire. The business was flying and Geoff was hanging out at the Masters with golf icons Arnold Palmer and Jack Nicklaus and partying with Kanye, Jay Z and John Legend. And then it all came crashing down.
Like any good entrepreneur, Geoff picked himself up, dusted off the disappointment and found a new venture to dive into. This interview is about that journey. Anyone who knows me knows that I’m an avid golfer. I had the good fortune to watch the growth of Geoff’s Quagmire brand and I remember the early days when he first introduced Triple Bogey as a beer for golfers. Recently I was on the course and one of my playing partners asked the cart girl specifically for a Triple Bogey. That’s when I thought that, though I don’t drink myself, you might like to hear the story of how Geoff went about creating a beer.
If you want to find out more about Triple Bogey and their products, head over to triplebogey.com. In addition to information about their drinks, you’ll find a listing of all of the locations they are being sold. I’m told on good authority that the taste is great.